The Wild Story of Joyent..
Before AWS, Joyent was powering the internet’s biggest platforms. Started in 2004 by a former cancer researcher, Jason Hoffman, it hosted early infrastructure for Twitter, LinkedIn, and Facebook’s third-party apps (in partnership with Dell). They built their own OS, SmartOS, and used container virtualization via Solaris Zones—8 years before Docker even existed. Their containers were so efficient that one Joyent server could match multiple AWS instances.
But they built everything on Solaris instead of Linux, which most developers preferred. In 2010, they brought in Ryan Dahl, the creator of Node.js, and became its official maintainer. Despite this, Joyent struggled to scale like AWS, which aggressively cut prices, launched global data centers, and focused on developers with free tiers, and events. Joyent stayed niche and shifted focus to big enterprise clients like Telefónica—while AWS went after every developer and startup.
By 2010, AWS had become synonymous with “cloud.” In 2016, Samsung acquired Joyent for just $125M, while AWS was already valued at over $100B. By 2019, it shut down completely—the company that once powered Twitter was now helping customers move to AWS.